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Netflix’s Swati Shetty steps down

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MUMBAI: Netflix international originals and acquisitions director for India Swati Shetty has put down her papers after a successful stint of more than two years with the company. Netflix confirmed the development to Indiantelevision.com via email.

Shetty, the lady responsible for Indian content licensing, was based in the US. According to a source, given the increasing importance of India in Netflix’s international business, the company now wants the India content and film acquisition role to be based out of Mumbai. Shetty, however, did not want to relocate. This is her last week in the company, the source further added.

Netflix had opened its India office in Mumbai last year and is now beefing up its team across various verticals like content licensing, production talent and marketing among others.

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Over the next few years, the streaming giant intends to benefit from India’s growing video-streaming appetite, targeting the acquisition of 100 million subscribers.

Apart from sprucing up its offering with more locally produced original content, the company is also set to experiment with pricing models.

Last year, the Reed Hastings-led company hired Simran Sethi to serve as creative executive for India and be part of its International Originals Production Group.

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Earlier this year, Shrishti Behl Arya was appointed by Netflix as director for international orginals, India.

Shetty, who was among the first executives for India, helped Netflix to increase its Indian content library and acquire original films with hits like Love Per Square Feet, Lust Stories and Rajma Chawal. 

Her experience spans two decades. She also worked with Star India, Walt Disney and Balaji Telefilms.

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iWorld

Meta plans 8,000 layoffs in new AI-led restructuring wave

First phase from May 20 may cut 10 per cent workforce amid AI pivot.

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MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.

And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.

The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.

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The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.

For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.

That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.

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