Co-CEO reinforces focus on original voices as Netflix expands writer development in India
Netflix and Balaji Telefilms's captive reality format turns Fridays into a national appointment, with 2.5bn views and viewers across 12 countries tuning in
A simultaneous release keeps fans in the loop while expanding the show's reach
Former Coca-Cola and adidas executive joins Netflix to shape its next cultural stories
The former Netflix India director grew the streamer's social following from half a million to 55m
