iWorld
Netflix to open its first global post-production facility in Mumbai
KOLKATA: Streaming giant Netflix is all set to open its first live-action, post-production facility in Mumbai. The facility with 40 offline editing rooms for use by showrunners, directors, editors and sound designers, will become fully operational by June 2022.
With innovation and collaboration as the focus, it will pioneer advanced media management workflows to allow a seamless partnership with India’s post-production community, said the streamer.
“Indian audiences love high quality and diverse stories available on-demand to suit their tastes and moods. We saw this last year with an increase in viewing of stories across formats, genres, and languages. Whether it’s our favourite preschool hit series Mighty Little Bheem, International Emmy winning series Delhi Crime, or our beloved films like Guilty, Ludo, Pagglait, and Paava Kadhaigal… it’s been an incredible ride,” Netflix said in a blog post.
The US company has invested Rs 3,000 crores in local programming over 2019 and 2020 to build a universe of Indian stories. In March, it announced a lineup of 41 titles featuring more variety and diversity – from some of the biggest films and series to gripping documentaries and ingenious comedy formats. In 2020, it launched NetFX – a platform that enables multiple Indian artists to work on VFX for titles globally.
Moreover, the company is investing in the latest technologies and skill development through multiple certifications and training workshops in post-production, scriptwriting, and other aspects of creative production.
“We want to continue to contribute to the Indian creative community. Our goal is to keep improving the overall experience for our talent and industry partners and equip them with the best resources to tell authentic stories most engagingly. We are in a golden age of entertainment in India – this is the best time to be a creator and consumer of great stories,” the blog post read
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
