iWorld
Netflix to launch original animated kids series inspired by Beatles music
MUMBAI: Netflix is all set to launch an original kids series called Beat Bugs, which is inspired by the music of The Beatles.
Beat Bugs, an animated series inspired by the songs of the Beatles welcomes international music artists Eddie Vedder, P!nk, James Bay, Sia, The Shins, Of Monsters and Men, Chris Cornell, Regina Spektor, James Corden, and Birdy.
The series will come to Netflix this summer. Beat Bugs features original characters and a world created by Josh Wakely, who will direct, write and produce the series, following a deal with Sony/ATV Music Publishing for worldwide rights to record covers of the Beatles song catalogue for this production. Australian Netflix members will be able to enjoy the series on Netflix soon after its premier on Seven Network.
Beat Bugs incorporates songs from the Lennon/McCartney ‘Northern Songs’ catalogue, to tell uplifting and life-affirming stories filled with hope and melody. World-leading artists, animators and writers have come together to work on this extraordinary show. The Beat Bugs are charming, funny, adventurous, and have a knack for getting themselves into mischief and mayhem. Each of the five friends (Jay, Kumi, Crick, Buzz, and Walter) has a distinctive personality, and they display the charm and energy of five knockabout, lovable kids. They are best friends who band together to explore and learn in an overgrown suburban backyard, which to them is their entire universe.
The show will feature some of the most well-known Beatles songs woven into the narrative of each episode, with Eddie Vedder, P!nk, James Bay, Sia, The Shins, Of Monsters and Men, Chris Cornell, Regina Spektor, James Corden, and Birdy each recording their rendition of an iconic song. Further artists joining the project are expected to be announced in the coming months. Among the songs featured include Help!, All You Need Is Love, Come Together, Penny Lane, Yellow Submarine, Lucy In the Sky with Diamonds, Sgt. Pepper’s Lonely Hearts Club Band, and Magical Mystery Tour.
“Personally I’m very grateful to be part of Josh’s vision,” said Eddie Vedder. “A tremendous show for kids that combines beautiful animation with great stories and obviously some of the best songs ever written.”
“It’s a rare occasion to be presented with a truly one-of-a-kind children’s show that is so perfectly suited to Netflix,” said Netflix director of original kid’s content Andy Yeatman. “Josh and his team have not only developed a compelling children’s show filled with life lessons, but they’ve built a show that will transcend generations and have parents and grandparents enjoying right alongside their little ones.”
Wakely added, “Bringing Beat Bugs to life on Netflix and having a platform to re-imagine this universally acclaimed music for families around the world is an exhilarating and rewarding experience. Our partners have been fantastic in making this concept a vivid reality, and this is a great example of the innovative and fresh storytelling at the heart of Grace’s ethos.”
This marks the first project from Wakely’s independent film and television production and development banner, Grace: A Storytelling Company (Grace) – which he co-owns with Beat Bugs executive producer, Trevor Roy. In addition, award-winning film and TV production group Thunderbird has come on board as a co-production partner, alongside Beyond Screen Production. Atomic Cartoons, a Thunderbird-owned studio, is working on animation for the series. The series is represented worldwide by Beyond Distribution.
iWorld
Talk to your telly: JioHotstar’s new AI voice feature reads your mood to suggest shows
The streaming giant ditches the scroll for a “conversational” AI that understands moods, cricket and Hinglish
MUMBAI: The era of the endless scroll may finally be over. JioHotstar has officially flicked the switch on its “Conversational Voice Discovery” (CVD) feature, a high-tech overhaul designed to turn the hunt for a Friday night film into a natural chat. Developed in a landmark partnership with OpenAI, the tool moves beyond clunky keyword searches, allowing users to find content by describing their mood, context or even the most bizarre viewing scenarios.
The feature is vision of Uday Shankar, vice chairman of JioStar, whose goal is to eliminate “content overload” by replacing the tedious, traditional scroll with natural dialogue. By leveraging ChatGPT’s ability to grasp context and cultural nuance, the new mobile interface allows users to bypass menus entirely, turning search into a seamless conversation.
The launch, which rolled out across India this month, sees a ChatGPT-powered interface integrated directly into the heart of the app. Instead of typing “action movie” into a sterile search bar, viewers can now speak to their devices as if they were asking a well-read friend for a tip. For now, the feature is exclusive to the mobile app, with a rollout for Connected TV (CTV) expected in later phases.
Beyond the keyword
The CVD feature is built on what JioStar calls “Multilingual Cognitive Search.” It is designed to interpret nuance rather than just matching text. If you tell the app, “I’ve had a long day, give me something mindless and funny,” it won’t just look for those words in a title; it will sift through 300,000 hours of library content to find a light-hearted sitcom or a stand-up special that fits the vibe.
The tech is natively multilingual, catering to India’s diverse linguistic landscape. Users can switch effortlessly between languages—asking for “Koi light-hearted comedy dikhao” (show me some light-hearted comedy) or requesting a “Thriller hai but zyada dark nahi chahiye” (a thriller that isn’t too dark).
Real-time curiosity and live sports
Perhaps the most ambitious aspect of the rollout is its integration with live sports. During a high-stakes cricket match, the AI acts as a digital companion. Fans can ask, “Who is the top scorer right now?” or “Show me that last wicket again,” and the system will pull the relevant data or clips instantly. It even attempts to explain the “why” behind the crowd’s energy, responding to prompts like, “Why is everyone reacting like that?” by contextualizing on-field events.
A shift in streaming strategy
The move is part of a broader reimagining of the entertainment experience following the massive merger between JioCinema and Disney+ Hotstar. Uday Shankar noted that the goal is to make premium entertainment “truly accessible” by embedding AI at the core of the user journey. By anticipating culture and context, the platform hopes to kill off “decision fatigue.”
For OpenAI, the partnership represents a major play in the Indian market. Fidji Simo, the head of applications at OpenAI, said the goal was to turn a “one-way” passive consumption experience into a “deeply personal conversation.”
As the feature goes live for millions of subscribers, the message from Bombay House is clear: the remote control is becoming obsolete. Whether you’re looking for a show that “feels like a rainy Sunday afternoon” or a crime series with a “strong female lead but not too violent,” all you have to do is ask.
