iWorld
Netflix becomes exclusive US pay TV home for Disney, Marvel, Lucas film & Pixar movies
MUMBAI: The global OTT player Netflix has partnered with Disney to broadcast forthcoming titles throughout the summer. Under the pact that was signed three and a half years ago, the streaming service will become the exclusive US pay TV home of the latest films from Disney, Marvel, Lucas film and Pixar with effect from September 2016.
Netflix’ chief content officer Ted Sarandos has also announced that Netflix original movie Mascots and War Machine will be arriving the same month. While the earlier is a mockumentary on sports mascots from This Is Spinal Tap writer Christopher Guest, the latter is from acclaimed Australian director David Michod and starring Brad Pitt, in the serio-comic tale of the U.S. military adventure in Afghanistan.
The partnership with Disney will allow Netflix to offer the movies during the same window as HBO and other paid cable channels but after the DVD and Blu-Ray releases.
It has also added various films that will be available in its catalogue this summer which includes titles like The Big Short, Hotel Transylvania 2, Spotlight, Goosebumps, the Back to the Future trilogy, the Lethal Weapon franchise, Sixteen Candles and The Wedding Planner. Other new additions include Spotlight, the Jurassic Park series and The Fundamentals of Caring.
Meanwhile, few Disney movies will not be featured on the platform. Movies that will no longer be aired from next month include titles like Hercules, Mulan and The Hunchback of Notre Dame.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
