iWorld
Netflix announces prequel series to hit movie franchise ‘Baahubali’
MUMBAI: Global streaming giant Netflix has announced a new original series based on the global blockbuster franchise, Baahubali as Baahubali: Before The Beginning, a two season original series that runs as prequels to the blockbuster films Baahubali: The Beginning and Baahubali 2: The Conclusion. Netflix hopes to attract new users in India as it is the highest grossing film franchise from the country.
The prequel series captures queen Sivagami’s journey from a rebellious and vengeful girl to a wise and unequalled queen based on the bestselling Baahubali franchise novel “The Rise of Sivagami” by Anand Neelakantan.
Netflix has partnered with the ace team behind the Baahubali universe, including Arka Media Works and SS Rajamouli. Deva Katta and Praveen Sataru will together direct the series while season one of the series will comprise nine episodes.
“The world of Baahubali is extensive and immersive with strong characters and larger than life kingdoms. The films Baahubali -The Beginning and The Conclusion, are from one story set in this world and more dramatic stories were broadly conceived while building the universe. The Baahubali Series, a prequel to the films, is one such story. I am very excited that this is being adapted as a Netflix Original Series. With Netflix as our partner, we have the opportunity to create a rich and riveting series and take this quintessential Indian epic to the world, which is very gratifying to me as a story-teller,” director SS Rajmouli commented.
“Baahubali is a world-class franchise that epitomises the power of compelling stories that resonate globally. We are excited to work with some of the world’s most talented writers and producers on one of India’s most beloved stories. The series is a tremendous opportunity for us to give audiences more of the universe that they have come to love, and welcome millions more into the global Baahubali fandom,” Netflix international originals VP Erik Barmack said.
At a point when Netflix is trying to expand its original library, it is an important move by the company. Its recent Indian original Sacred Games also created a buzz in the market.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
