iWorld
Netflix acquires first Indian documentary
MUMBAI: Over the top (OTT) service provider, Netflix, made a big bang launch across the world and in India on 7 January, has picked up its first documentary film from India.
Titled What’s Love Got To Do With It?, the documentary is directed by Rohena Gera.
The film is available on its Indian site as well as in four other territories including US, Canada, UK, Australia and New Zealand.
What’s Love Got To Do With It? is a fun, moving documentary, which explores why urban individuals often choose arranged marriages over love.
On seeing the film, filmmaker Ashutosh Gowariker said, “What’s Love Got To Do With It? is the first fun documentary that I’ve seen. It addresses our national preoccupation of arranged marriages with humour. It’s not only funny, but also insightful, while being entertaining, and hence I like to call it… a FunDoc!”
Gera added, “I am delighted and honoured that Netflix has chosen What’s Love Got To Do With It? I feel that this signifies the democratisation of cinema in many ways. If a tiny-budget film like mine can be on a platform side by side with big Bollywood films, independent gems and grand classics I feel there is a lot to look forward to for filmmakers and audiences alike!”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
