New tool tracks audience buzz for India's digital sports content worth millions in streaming rights
Regional content dominates as AI and live streaming reshape India’s OTT future.
Launched with campaign tagline “OTTplay se pucho, OTTplay pe hee Dekho aur Majey Karo Multiply!”
MX Player will join the band of the 16 existing popular OTT platforms on Binge.
Collaborates with local filmmakers and artists to create new content.
