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Neha Singh Warrier joins Amazon Ads as lead content monetisation
MUMBAI: Neha Singh Warrier, a veteran in media sales with over two decades of experience, has joined Amazon Ads as lead content monetisation for the west and south regions in India. Warrier announced her new role on LinkedIn, expressing her excitement to be at the “intersection of content, commerce and technology.”
She joins Amazon Ads after a significant tenure at Sony Pictures Networks India, where she served as associate vice president of SonyLiv digital ad sales. Her role involved transforming marketer engagement on over-the-top (OTT) platforms and securing sponsorships for major sporting and entertainment intellectual properties (IPs). Before that, she was the head of digital sales at Zee5, where she consistently exceeded revenue targets and pioneered long-term strategic sales plans.
Warrier’s career also includes a decade-long stint at Discovery Inc, where she was an associate director of advertising sales, leading ad sales for the Discovery network’s flagship channels. She was recognised as a “stellar performer” for her role in achieving a compound annual growth rate (CAGR) of 24 per cent over ten years. She also held roles at Mirriad, CNBC-TV18, and Sony Entertainment Television, where she worked on monetising marquee IPs like Bigg Boss and Indian Idol in their inaugural years.
A professional athlete in her early career, Warrier stated that she applies the same dedication and teamwork skills to her professional endeavours. She is known for her ability to take calculated risks and propose innovative strategies to deliver tangible results.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
