Don’t chase every channel, play the right ones, and let growth do the rest.
Report flags measurement gaps as 82 per cent of advertisers struggle to connect campaigns with sales
Dibbo joins after overseeing finance for Amazon’s global entertainment and advertising businesses
Amazon Ads study finds 69 per cent plan festive shopping and 86 per cent will explore new brands
Amazon Ads, Paytm parent One 97 and Inshorts among firms called for presentations