News Broadcasting
NDTV India partners with Film Producer’s Guild to telecast Apsara Awards live
MUMBAI: The Hindi news channel from NDTV Ltd stable — NDTV India has bagged the rights for the ‘live’ telecast of the film and television awards, the Apsara Awards. The award ceremony will be held on 21 January at NCPA and be telecast live on NDTV India.
Credibility being the focal point for the Apsara Awards, the Film and Television Producer’s Guild have chosen NDTV, India’s most credible news network, to partner with them for this event.
Instituted by the Film & Television Producers Guild of India, the body representing the Indian entertainment industry, the Apasra Awards is the only award within the Film and TV industry that are ‘by the Industry and for the Industry’.
The Apsara Awards night is going to be attended by over 1200 of the most influential people in the film, TV, media and corporate world and top film personalities will be hosting this awards function, states an official release.
Unlike other award functions which are held outdoors, Apsara Awards is going to be an Oscar-style exclusive event, to be held indoors at the NCPA Auditorium.
The nominees in the various categories for the awards include Shah Rukh Khan, Amitabh Bachchan, Sanjay Leela Bhansali, Vidhu Vinod Chopra, Gulzar, Sunidhi Chauhan, Alka Yagnik, Shaan, Kunal Ganjawala, Abhishek Bachchan, Ayesha Kapoor, Rani Mukherjee, Vidya Balan and more.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
