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NDTV appoints Sanjeev Choudhary as head of CTV growth and revenue
NOIDA: NDTV has appointed Sanjeev Choudhary as head of CTV growth and revenue, marking a strategic push into the fast-evolving connected television space.
Announcing the move, Choudhary said he was “happy to share” that he has taken on the new role at NDTV, where he will focus on building scale, driving monetisation and unlocking fresh growth opportunities across the network’s CTV offerings.
Choudhary brings with him more than 15 years of experience across digital advertising, revenue leadership and media sales. Prior to joining NDTV, he served as chief revenue officer digital at Republic World, where he led digital monetisation strategies during a period of rapid platform expansion.
Before that, he was national sales head at digit and sales director digital at Mediascope, India’s largest international media consultancy. At Mediascope, he handled the full P&L of the digital business, worked extensively across international markets including the US, Europe, the Middle East and Apac, and partnered with a wide mix of global publishers and marquee brands. His client portfolio over the years has spanned technology, consumer durables, automotive, tourism, aviation and government bodies, both in India and overseas.
Choudhary has also held senior digital sales roles at CNN News18, India.com and Dainik Jagran, steadily building a reputation for driving revenue across display, video, branded content and programmatic solutions.
At NDTV, his mandate is clear. Turn connected TV into a serious growth engine, marry content with commerce, and make the big screen work harder for advertisers and audiences alike.
