GECs
Mobile revolution tops Nielsen’s hot trends list
MUMBAI: When it comes to delivery platforms, consumers are increasingly looking for their handheld device; whether it be the cell phone, PDA, iPod or laptop.
The mobile revolution was chosen as the number one trend in digital entertainment in a survey that Nielsen did with a group of digital entertainment and media professionals. The other top trends are wireless connectivity, location awareness, pull dynamics, IPTV, high speed broadband, convergence, mass market games, custom media and immersive media.
52 per cent of approximately 140 million mobile phone users in the US are planning to buy a new phone within the next year.
A recent study by Nielsen Entertainment Benchmarking Mobile Entertainment November 2005 looks at opportunities afforded by the current mobile revolution — as identified by a sample of entertainment industry insiders attending the
first-ever Demxpo (Digital Entertainment and Media) conference in Los Angeles.
Among the top challenges that were identified were digital rights management, standards, the generation gap and declining production costs. These are the most pressing issues that are keeping entertainment executives up at night.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
