GECs
Lifestyle channel Zee Zest launches website ZeeZest.com
Mumbai: Lifestyle channel Zee Zest has launched its digital offering called ZeeZest.com. The platform offers influencer marketing solutions to brands with a varied talent roster of influencers across categories.
ZeeZest.com will offer insights across categories – food, travel, health, culture, style and beauty and homes. The website will provide glocal content across core lifestyle genres that are informative, entertaining and will pivot content based on national and international pop-culture trends, said the channel in a statement. The website has led to three million+ users in its soft launch phase, it added.
The content will be spread across multi-formats such as shows, recipes, articles, original videos, web stories, multilingual and aims at generating curiosity and making aspirational lifestyle more accessible. Along with access to Zee Zest shows, the website will also host contests on an ongoing basis to engage with users.
The website will be populated by stories curated by in-house and contributing authors. The website will feature articles on Bollywood celebrities such as Farhan Akhtar, Vidya Balan, Aditi Rao Hydari, Dino Morea, Sonu Sood; and popular influencers such as Shenaz Treasury, Yohani, Tesher and Sejal Kumar.
“Over the last few years, we have seen a major growth in lifestyle content consumption with people wanting to express their individuality and seeking to live a higher quality life,” said Zee Zest business head Amit Nair. “ZeeZest.com is uniquely positioned to be that guide for the urban millennial and the youth to express themselves sharply whether its food/travel/homes and health. The strategy of having a strong TV+ digital presence helps to capture a sizable user base that spends on the diverse categories to always stay several notches ahead. The future sees multiple India Originals for TV, Digital first ideas and initiatives that will raise the bar for lifestyle content delivering immersive and engaging IPs with key focus on user and revenue growth.”
Zee Zest has 45 per cent viewership share in the lifestyle genre with original shows like “From Fit Fab Feast with Huma Qureshi,” “India’s 50 Best with Chef Ajay Chopra,” “Goan Gullies with Rocky and Mayur,” and “Grand Trunk Rasoi.”
“With the phenomenal success garnered by Zee Zest within a span of just one year, we are now thrilled to launch the website that will house original and quality content across lifestyle categories,” said Zee Zest chief cluster officer – West, North and premium Amit Shah. “Digital will play an important role in our overall strategy and we will be a unique brand that will have both linear, digital and social presence and thereby be an attractive option for advertisers. With the ambitious goal of being the top five publishers in lifestyle the path is clearly chalked out for the next 3-5 years of bringing together content, community and commerce.”
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
