Kids
It’s a “Full Toss” from Hungama TV
MUMBAI: The “Hungama” just got louder this summer! UTV’s kids channel Hungama TV is all set to raise the fun quotient with its action-packed on-air gully cricket show Full Toss.
The channel kickstarted its on-ground activities around the show on 17 April and will be going to 10 cities across the country, starting with Delhi and Pune.
A month-long cricket extravaganza, Full Toss Cricket Hungama ends with the finals that will be held on 15 May in Mumbai.
Geared to test the best fielders and batsmen consisting of four teams of seven members each, Full Toss will visit Ludhiana on 24 April, Lucknow and Hyderabad on 1 May and Ahmedabad and Indore on 8 May.
The Full Toss team will scan school and city sports clubs, sports bodies for budding cricketing talent where four teams will qualify for the city-level league matches.
The four teams will play three matches each and the winning team of this league match, which will be decided based on maximum points gained, will have a chance of representing their specific zone in the semi-finals.
There will be three zones — North (including Kolkata), South and West. The three semi finalists will be chosen based on maximum points gained in their respective zones. The semi finals and the finals will be played on 15 May.
However, the surprise element lies in the fourth team — The Trump Team where no rules apply to qualify. It will be a team that consists of spectators chosen through lucky draw from these 10 cities.
The two teams that qualify for the finals, finals get to take home the Full Toss Cricket Hungama Trophy.
Hungama TV has also kickstarted a nationwide media campaign from 13 April to publicise the same. Full Toss vans with a real cricket pitch atop have been doing the rounds of cities.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
