Brands
Neha Malhotra joins Zee Music Company as SVP- marketing
After entrepreneurial stint, she returns to music biz with sharper focus
MUMBAI: Neha Malhotra has joined Zee Music Company as senior vice president – marketing, marking a return to the music industry after a year-long entrepreneurial stint.
OneNative Studio was founded by Aparna Joshi, Harish Patil and Deepak Karnani in 2019. Neha Malhotra joined ONS in April 2025 as Business Head and left in April 2026.
Prior to this, she spent over four years at Saregama India Ltd., where she held multiple leadership roles including assistant general manager, chief marketing manager and senior marketing manager. Her tenure saw her work across artist marketing, campaign strategy and brand positioning in a rapidly evolving digital music landscape.
Her earlier career spans stints at IN10 Media and Gipsy Hospitality & Destinations Pvt. Ltd., where she led integrated marketing campaigns, public relations and brand launches across entertainment and hospitality verticals. She also held roles at Tata Sky Ltd and UTV, building a foundation in content acquisition and media strategy.
Sharing the update, Malhotra reflected on her journey over the past year, describing it as a phase shaped by “pressure, perspective and learning what leadership really looks like when things aren’t certain.” She added that the experience of building from scratch helped sharpen her instincts and approach to decision-making.
At Zee Music Company, she is expected to lead marketing strategy and drive artist-led storytelling, at a time when music labels are increasingly competing for audience attention across digital platforms.
Her appointment underlines a broader trend of seasoned marketing leaders blending entrepreneurial experience with corporate scale. As Malhotra steps into her new role, the focus will be on turning that hybrid perspective into campaigns that not only cut through the noise but also stay true to the music.
