MAM
Mayur Joshi steps up as senior director at Jiostar
MUMBAI: Mayur Joshi has been elevated to senior director – brand experience and events at Jiostar, marking the latest milestone in a career built on big ideas, sharper execution and scale.
Joshi’s promotion crowns a 13-year journey within the organisation, where he has steadily shaped the brand’s experiential playbook. He most recently served as associate director – brand experience and events, following earlier stints as senior manager and manager, helping build some of the network’s most visible consumer-facing properties.
Before Jiostar, Joshi led production at UTV, sharpening his storytelling instincts and operational muscle. His early career spans production and consulting roles across advertising, events and film, including Miditech, Gravity Advertising & Elements Advertising, and Anubhuti Arts, giving him a rare end-to-end view of content, culture and commerce.
At Jiostar, Joshi will steer large-scale brand experiences and live events at a time when media, sport and entertainment are converging faster than ever. The mandate is clear: go bigger, go bolder and stay unforgettable.
From production floors to centre stage, Joshi’s rise mirrors the business he now helps lead — ambitious, immersive and built for the spotlight.
