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IPL viewers shift to GEC, movies & news
MUMBAI: The April and May season is generally peak time for sports and the Indian Premier League (IPL). In 2019, sports took 20 per cent of total viewership, led by IPL viewers, which has dropped to two per cent this year during week 13 to 16, according to BARC-Nielsen report.
These sports viewers have moved to GECs, movies and news genres. GEC saw a rise from 38 per cent in 2019 to 40 per cent in 2020. News saw a rise from nine per cent in 2019 to 19 per cent in 2020. Movies went from 21 per cent in 2019 to 28 per cent in 2020.
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