iWorld
IPL frenzy spills on Twitter with 180.4 million live impressions
MUMBAI: When it comes to pure cricketing entertainment, the ongoing Indian Premier League (IPL) never disappoints. The first three weeks of this tournament have been breathless, both on field and off field i.e on social media. Fans of the tournament have not only been present at the stadiums but also on micro blogging site, Twitter. During the live match windows, 180.4 million live impressions were registered on Twitter for the matches held between 8 to 29 April 2015.
The Kolkata Knight Riders (KKR) versus Mumbai Indians match held on 8 April was the top game garnering the highest live tweet impressions so far. This was followed by Mumbai Indians vs. Chennai Super Kings (17 April), Chennai Super Kings vs. Delhi Daredevils (9 April), Royal Challengers Bangalore vs. Mumbai Indians (19 April) and the Kolkata Knight Riders vs. Royal Challengers Bangalore (11 April).
The following is the Twitter leader board for the most mentioned teams on Twitter in week three of the mega sporting tournament:
Chennai Super Kings (@Chennaiipl)
Kolkata Knight Riders (@KKRiders)
Royal Challenger Bangalore (@RCBTweets)
Mumbai Indians (@mipaltan)
Delhi Daredevils (@DelhiDaredevils)
Rajasthan Royals (@rajasthanroyals)
Kings XI Punjab (@lionsdenkxip)
Sunrisers Hyderabad (@SunRisers)
The most-tweeted about moments during the first three weeks of the tournament also feature several of the most-mentioned teams. The winning moment came during the one run win of @Chennaiipl over the @DelhiDaredevils, which was the most talked about moment during the IPL so far.
The micro blogging site also gave out the weekly #PurpleCap and #OrangeCap honours for the most-mentioned bowlers and batsmen, respectively. For this week, the top pair is an overseas couple. Dwayne Bravo received the vote amongst batsmen, while Mitchell Starc was the most mentioned bowler.
The IPL is helping fans stay in touch through tweets via SMS for free by giving a Missed Call on 011 3008 2008. The IPL has also integrated Twitter into their official Android app with #IPLSelfie where fans can click a selfie along with their favourite team’s logo. Fans by tweeting the pic can get featured on a special page on iplt20.com on the @IPLSelfie. To add to the fun, the @IPL is posting slow motion replays of explosive on-field moments using six-second Vines.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
