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Former Rajasthan Royals CEO takes charge as new basketball league prepares for growth
The billionaire steel magnate leads a $1.65bn consortium to acquire the IPL franchise, upending a deal announced just weeks ago
Multi-language ads spotlight real-life ChatGPT use, tapping into cricket buzz
Campaign blends cricket frenzy with food play as brand bets on match-day consumption and fan engagement
Fan-first campaign brings city pride, merch and match-day culture into focus
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