iWorld
“I worked as an intern at a financial firm,” shares Rajeev Siddhartha
Mumbai : The recently-released series on Amazon miniTV – Amazon’s free video streaming service, Badi Heroine Banti Hai, captivates the viewers with its concept and engaging plot. The story revolves around Kajal from Ludhiana, who comes to Bombay to intern at the renowned design house Veer Singhania Designs. Her life turns upside-down as she gets fired her on the first day of her job but also gets designated as the company’s heir on the same day. As a result, Kajal and Advait’s polar opposite personalities get intertwined in a game of love and blame.
Rajeev Siddhartha who essays the role of Advait Singhania recollects the times when he was away from his hometown and talks about his first job, here’s what the actor said “Since I was five years old, I have gone through every phase of attending a boarding school. After spending a significant amount of time away from my parents while I was a child, I have become accustomed to being on my own. Similar to Kajal, who relocated from a small town to a big city, I, too, moved from one place to another to attend school and college, which for me was an amazing experience.
“When I was doing my MBA, between those two years I had to do an internship, so I worked as an intern at a financial firm. The people around me were very good and supportive. Luckily, unlike Kajal, I didn’t pick ten cups of coffee at once. It was hectic yet very fulfilling,” he further added as he candidly spoke about his internship days.
Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles. The series is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and Play Store.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
