Kids
Hungamathon runs well in Kolkata, Delhi next on agenda
MUMBAI: After Mumbai, the Hungama TV organized kid’s mini-marathon which was postponed in the other two cities, finally kicked off in Kolkata on 4 February at the Ladies Golf Course Ground (Maidan Area). The Britannia Tiger Hungamathon in Delhi is slated to take place on 18 February.
Currently, Disney acquired children’s channel Hungama TV tied-up with West Bengal Athletic Association to ensure appropriate adjudication of the event and Total Sports Asia to handle the planning, promotion and execution of the event. Hungama TV captain 2007 from Kolkata was judge for “the crazily dressed kid” category.
Following the mishap that took place at the Mumbai venue the other events had to be re-scheduled. As per the original schedule, the Delhi event was slated to take place on 14 January followed by Kolkata on 28 January. The channel claims to have received a response from over 15,000 kids at Kolkata.
The Walt Disney Company (India) managing director Rajat Jain said, “In the second year of this event, we are going to three cities with an overwhelming response of over 30,000 registrations received in each city. We at Hungama TV, celebrate this friendship and solidarity with our young fans. Being a brand in the kids and family space is one of immense responsibility. This run was a medium for us to communicate to the millions of children across the country to see the joy and freedom of being outdoors and having fun as a team.”
West Bengal Athletic Association president Prasun Mukherjee said, “One of the aims of the West Bengal Athletic Association (WBAA) is to promote sports in the state. Through this marathon, we want more children to take up sport and promote the spirit of running. The WBAA looks forward to a successful event this Sunday.”
Total Sports & Entertainment India Pvt Ltd. managing director Navneet Sharma said, “The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun. We are very happy to partner with Hungama TV on this fantastic event.”
Speaking about Britannia’s association with the event, Britannia Industries Ltd vice-president and head of marketing, sales and innovation Neeraj Chandra said, “Britannia is very happy to be associated with ‘Hungamathon 2006-2007’. It is an excellent initiative to encourage kids to indulge in physical activities which involves fun and energy, which is what the brand Tiger symbolizes.
“Tiger is a very popular brand among kids and is a great source of their daily energy dose. The response to this mini-marathon has been tremendous and it is a great way for kids to have fun and we will always continue encouraging these kind of activities.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
