eNews
Hoopr-Budding Influencers ink partnership to ensure copyright-safe content
MUMBAI: India’s leading copyright-safe music platform, Hoopr, has partnered with Budding Influencers to address one of the most pressing challenges in content creation—copyright compliance. This strategic collaboration aims to provide creators with legal music solutions and educational resources, ensuring a seamless and ethical content production process.
Many content creators unknowingly use copyrighted music, exposing themselves and their associated brands to legal risks. According to Hoopr’s research, 87 per cent of Indian influencers have used unlicensed music and faced copyright claims, leading to penalties, content takedowns, or strained brand relationships. A recent study by the Advertising Standards Council of India (ASCI) revealed that 69 per cent of the country’s top 100 digital influencers failed to meet disclosure guidelines, including those related to music usage. These figures highlight the urgent need for accessible and compliant music solutions.
With social media marketing budgets surging and the Indian creator economy growing at a CAGR of 18 per cent year-on-year, the demand for copyright-safe music has never been greater. Through this collaboration, over 400,000 influencers from Budding Influencer’s network will gain access to Hoopr’s extensive library of copyright-safe music, allowing them to enhance their content without legal concerns. The partnership will also roll out educational initiatives to simplify copyright laws and promote the ethical use of music in digital content.
Hoopr co-founder & CEO Gaurav Dagaonkar commented, “We are excited to join forces with Budding Influencers to tackle these critical issues in content creation. By offering premium copyright-safe music alongside valuable educational resources, we are fostering a safer and more innovative ecosystem for creators.”
Budding Influencers co-founder & CMO Sanober Surani echoed this sentiment, “Copyright violations have long been a challenge for influencers and brands. I recall an instance where a creator unknowingly used copyrighted music in a campaign, leading to a legal notice for the brand. This highlighted the urgent need for accessible, compliant music solutions. We are thrilled to collaborate with Hoopr to equip our creators with high-quality, legally safe music.”
This partnership underscores a shared commitment to democratising access to essential resources and fostering a sustainable creator economy. By tackling copyright-related challenges at their core, Hoopr and Budding Influencers are empowering creators to innovate freely, without the risk of legal repercussions.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
