ISB-HashFame report finds two-thirds of India's digital creators are from smaller towns, yet most struggle to secure paid brand campaigns
Creator base grows to 4.12 million as campaigns triple and engagement reaches 7.2 per cent
New monetisation tool adds local animated gifts and live stream earnings options
SanDisk study: 75 per cent post weekly, 60 per cent face storage challenges.
The platform moves beyond newsletters, attracting creators with monetised video
