IMDb finds 13 of 64 popular Indian series began on YouTube, with 11 later moving to subscription platforms for subsequent seasons
The deal brings Bollywood stars and digital creators together through live streaming, exclusive IIFA Week content and on-ground collaborations
ISB-HashFame report finds two-thirds of India's digital creators are from smaller towns, yet most struggle to secure paid brand campaigns
Creator base grows to 4.12 million as campaigns triple and engagement reaches 7.2 per cent
New monetisation tool adds local animated gifts and live stream earnings options
