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Global SVOD subscriptions to grow by 485 million: Research

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MUMBAI: Global Subscription Video On Demand (SVOD) subscriptions will surge by 485 million between 2021 and 2027 to reach 1.69 billion. Six US-based platforms will have 988 million paying SVOD subscribers by 2027, up from 612 million in 2021, according to a report by Digital TV Research.

Digital TV Research principal analyst Simon Murray said, “Our Netflix forecasts for 2027 are 29 million lower than our February update – at 253 million. Netflix needs to boost its content to counter its fresher and cheaper rivals.”

Despite losing four million subscribers in North America, a total of 31 million subscribers Netflix will add between 2021 and 2027.

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It is estimated that Disney+ will overtake Netflix in 2025. Disney+ will add 144 million subscribers between 2021 and 2027 to take its total to 274 million Disney+ Hotstar will roll out to 13 Asian countries by 2027. These countries will supply 114 million (42 per cent) of the global Disney+ subscriber total, but only $1.58 billion (11 per cent) of Disney+’ revenues ($14.7 billion) by 2027.

Netflix will remain the revenue winner, with $34 billion by 2027 – similar to Disney+, HBO Max and Paramount+ combined. However, the Netflix total is only $4 billion more than 2021 as subscriber growth decelerates and average revenue per user (arpu) is squeezed.

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iWorld

X launches XChat messaging app on iOS with calls and encryption

Standalone app marks shift from “everything app” vision, adds E2E messaging.

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MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.

Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.

At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.

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However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.

Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.

The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.

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