DTH
Fox acquires ad tech firm to boost MySpace
MUMBAI: Fox Interactive Media (FIM) in the US has bought ad technology firm Strategic Data Corporation.
It is hoping to better leverage the data of its social networking site MySpace from user profiles, blogs and bulletins.
The acquisition will allow for more-refined audience segmentation and contextual micro-targetting.
Media reports state that FIM will be able to create lifestyle audience segments and ad packages for performance- and CPM-based ad campaigns. The company has not yet employed user profile information to target display ads, but it has used the data to better target Google sponsored text ads.
FIM properties generated more than 40.4 billion page views in January, according to ComScore, with the vast majority coming from MySpace. News Corp chairman Rupert Murdoch recently said that MySpace is generating about $25 million per month in ad revenue, growing at about 30 per cent per quarter. Yet despite the fast growth rate, the site lags far behind revenue generated by sites of similar size, with generic ad impressions often priced at less than $1 CPMs because FIM has so far not been able to target them to visitor interests.
DTH
Den Networks reports Rs 1,227 million FY26 profit growth
Revenue crosses Rs 10,009 million as margins improve and costs ease
MUMBAI: Not all signals are on screen some are buried in the balance sheet. Den Networks has reported a steady financial performance for FY26, with profit after tax rising to Rs 1,227.53 million, reflecting improved operational discipline despite a relatively flat top line. For the year ended March 31, 2026, the company posted revenue from operations of Rs 10,009.17 million, marginally higher than Rs 9,891.45 million in FY25. Total income stood almost unchanged at Rs 12,282.10 million compared to Rs 12,279.77 million a year earlier, signalling stability rather than aggressive expansion.
The real story, however, lies beneath the surface. Total expenses declined to Rs 10,648.32 million from Rs 10,691.30 million, driven by tighter cost controls across key heads. Employee benefit expenses dropped to Rs 548.64 million from Rs 651.52 million, while depreciation and amortisation expenses also eased to Rs 652.01 million from Rs 723.06 million, indicating a leaner operational structure.
As a result, profit before tax rose to Rs 1,633.78 million from Rs 1,588.47 million, while profit after tax improved to Rs 1,227.53 million, up from Rs 1,173.96 million in the previous year. Earnings per share stood at Rs 2.57, compared to Rs 2.46 in FY25, underlining incremental shareholder value creation.
On the balance sheet front, the company’s total assets expanded to Rs 43,416.76 million from Rs 42,496.64 million, supported by a sharp rise in bank balances to Rs 30,628.71 million. Equity also strengthened to Rs 38,532.74 million, reflecting accumulated profits and a growing financial cushion.
Cash flow dynamics, however, present a more nuanced picture. While investing activities generated a net inflow of Rs 632.80 million, operating activities saw an outflow of Rs 553.50 million, largely due to tax payments and working capital adjustments. The company ended the year with cash and cash equivalents of Rs 151.70 million, up from Rs 106.11 million.
Taken together, the numbers suggest a business that is prioritising efficiency over expansion holding revenue steady while tightening costs and strengthening its balance sheet. In an industry where growth often grabs headlines, Den Networks appears to be making a quieter statement: sometimes, resilience is the real signal.
