From conversational targeting to CPC bidding, here’s how the new ad model works
From chemistry labs to campaign dashboards, Mumbai marketer's unconventional route pays off with move to global network
MUMBAI: Fox Interactive Media (FIM) in the US has bought ad technology firm Strategic Data Corporation. It is hoping to better leverage the data of its...
MUMBAI: The American 2004/05 broadcast network upfront advertising season was officially kicked off in the second week of May and the network presentations to ad buyers...
MUMBAI: If saas bahu sagas rake in high TRPs in the north, its the tear-jerking soaps that cast a similar spell in the south. Interestingly, the...
