The agency will handle Millimetre's brand strategy, creative execution, and digital media duties.
Nykaa would hold 55 per cent of the new entity; Apparel Group would own the rest.
Lexar has been a trusted global brand name in flash memory solutions for over 25 years
It will drive and manage strategy and creativity for the group, both online and offline.
MUMBAI: Fox Interactive Media (FIM) in the US has bought ad technology firm Strategic Data Corporation. It is hoping to better leverage the data of its...