Animation
Fisher-Price unveils ‘Galli Galli Sim Sim’s’ Elmo singing & dancing to the ‘Hokey Pokey’
MUMBAI: Fisher-Price, the infant and pre-school brand from Mattel Toys has introduced Galli Galli Sim Sim’s main character Elmo to the Indian market, as a soft toy that can dance, sing and speak. What’s more, it speaks the local language, Hindi. Apart from Elmo, the range also includes other characters like Bharat, Ernie and Biscuit Badshah from the show.
The surprise element of the range is that the first-ever Hindi speaking Elmo sings and dances to the tune of “Hokey Pokey” while grooving to the beats and doing all the steps, including turning around in a full circle and shaking all about.
The assortment from Fisher-Price includes soft toys including Bharat, Ernie, Biscuit Badshah and Elmo in 9 and 18 inch sizes, priced at Rs. 299 and Rs. 799 respectively. While a jumbo size of 24 inches is priced at Rs. 1099. The customised ‘Hokey Pokey Elmo’ is 11 inches tall, and is available for Rs. 1399. The complete range will be available at all leading departmental and toy stores, informs an official release.
Sesame Street’s Indian adaptation Galli Galli Sim Sim aims to empower young children by making learning fun. International versions of Sesame Street are given their own muppets to reflect local issues. In India, they have characters like Googly, Chamki, Aanchoo and Boombah, who have been specially created with Indian characteristics and elements.
Developed with the help of Indian educational experts, the show exposes children to reading and counting and claims to help children to cope with their emotions, develop healthy habits, value diversity, take pride in their culture and treat others with respect.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
