Gen Z shoppers lead the surge, while non-metro markets account for 82% of orders and fashion sellers nearly double
1.6 lakh creators drive growth as Tier 3 and 4 markets generate 66 per cent of orders
Nano creators, homemakers and young graduates fuel growth beyond India’s metros
Partnership lets creators tag Snapdeal products across YouTube videos, Shorts and livestreams
AI now influences 76 per cent of orders as conversational and image search gain traction
