AI now influences 76 per cent of orders as conversational and image search gain traction
New 'Khul Kar Khelo' campaign targets advisors across 98 per cent of India PIN codes
Six-day sale offers deals from Rs 99, cashback and exclusive brand hampers.
Economic wobbles meet a digital boom, as rural India navigates a cautious but connected future
The campaign is conceptualised by Ogilvy.
