iWorld
EPIC launches digital originals on YouTube
New Delhi: Expanding its digital footprint, EPIC – the infotainment channel from the house of IN10 Media Network has launched EPIC Digital Originals with a 12-episode historical series on food titled – Power Foods and Veshbhusha.
While the digital space continues to witness numerous offerings from various broadcasters and creators in multiple genres, EPIC Digital Originals will specifically cater to the 18-40 age group and aims to break the clutter with exclusive Indian-specific content in the non-fictional space.
The channel is now set to launch the digital slate on Travel & History namely Epic Explorers and Epicpedia, respectively. The two shows will explore voyages that have documented the evolution of India and dig deep into unknown facts about the country.
Commenting on EPIC Digital Originals, EPIC, AVP-content, and strategy, Nisha Thakkar at IN10 Media Network said, “The launch of EPIC Digital Originals is a step towards our commitment, of showcasing premium factual content, as we look to expand our reach among the digital-savvy audience. Our vision is to create best-in-class original content that is made for the digital platform and is culturally relevant.”
The EPIC Digital Originals plans to deepen the channel’s engagement with its audience via YouTube and Facebook and further solidify its standing in the infotainment genre in the country, said the company on Monday.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
