DTH
Dish TV India launches ‘Shorts TV Active’ on DishTV and d2h platforms
MUMBAI: Keeping up the promise of providing unique content and quality entertainment to its subscribers, Dish TV India Limited, world’s largest single-country DTH Company recently announced the launch of a new value added service ‘Shorts TV Active’ in partnership with ShortsTV, the world’s only TV channel dedicated to short movies. With the launch of this new service, customers can now enjoy an uncluttered ad-free HD films packed with 10000+ premium movie titles. The service is available at a nominal subscription price of Rs.59+ taxes per month.
With the focus on leveraging short films to expand reach among Indian viewers, the Shorts TV Active’ service will offer upto 7000 short films, including 600 renowned, award winning Indian movies to all its subscribers. Under the new service, the subscribers can access some of the spectacular award-winning and Oscar nominated short films like Adnyat, The School bag, Dark Brew, Juice, Skin, Late afternoon and many more. The service will feature short content across different genres like animation, fiction, comedy, drama etc. The international library includes Oscar shorts, Cannes shorts, Bafta shorts, Sundance shorts etc and similarly the Indian library includes Large Short Films, Pocket Films, Terribly Tiny Tales, Whistling Woods and Humara movies.
“We are delighted to launch the unique short content service ‘Shorts TV Active’ which will offer award winning & international short movies on DishTV & d2h platforms. We, at Dish TV, have always aimed at continuously bringing new engaging content for our audiences. Going further on that route, we have partnered with Shorts TV to offer this unique valued added service. This service is meant for the segment of our viewer base that prefers to consume entertainment in small format. We hope to continue on our path to provide the best of entertainment to our customers,” Dish TV India Limited executive director and group CEO Anil dua commented.
“ShortsTV is pioneering a new type of entertainment in India – highest quality movies from leading Indian and international talent but in short form. Indian audiences and filmmakers are consuming and producing short films like never before and we’re thrilled to be bringing the world’s best short entertainment to the Dish TV and d2h platforms. Subscribers are in for a real treat – from side-splitting comedies to heart-wrenching romance, hair-raising thrillers and award-winners from around the world, we’ve got it all!,” ShortsTV chief executive Carter Pilcher said.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
