Kids
Discovery Kids partners Rapid Metro Gurgaon for ‘Joy Express’
MUMBAI: Discovery Kids has joined hands with Rapid Metro Gurgaon to launch a first-of-its-kind consumer engagement initiative called Discovery Kids Joy Express.
This joy ride will begin from from Sikanderpur Rapid metro station on 19 December, 2015 and will run on Saturdays and Sundays from 12 – 4 pm.
The Discovery Kids Joy Express will be a unique touch point for kids to have fun while they learn on-board. The ride will deliver an enriching experience for kids with creative games, art & craft, puppet & magic show and quiz. Adding to the attraction will be kids’ favourite superhero Kisna, who will meet and greet with kids on-board the metro. Special joyrides will also be held for for schools, NGOs and corporates.
The tickets are priced at Rs 250 for kids and Rs 100 for the accompanying parent/adult and can be booked online on BookMyShow.com, or by calling on 0124-2800028 and at Sikanderpur Rapid metro station.
Discovery Networks Asia-Pacific South Asia executive vice president and general manager Rahul Johri said, “Discovery Kids continues to bring alive smart fun through its on-air content and innovative outreach campaigns. Discovery Kids Joy Express extends this promise by engaging with kids and giving them a priceless experience.”
IL& FS MD and CEO Rail Rajiv Banga added, “It has been Rapid Metro’s endeavour to connect with the younger generation and create awareness on the benefits of metro. Joy Express is a unique initiative which has been well accepted by our youngsters. We are happy to partner with Discovery Kids and we welcome them on board the Joy Express. Our association with them is based upon the synergies both companies bring, backed by our philosophy to innovate and provide a better customer experience.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
