46 per cent female audience – a significant plus for the event.
It has become the world’s second most-watched T20 league.
The “Koi Kasar Nahi Chhodenge” campaign also features the league’s ambassador Harbhajan Singh.
The second season promises enthralling cricket action in Abu Dhabi, Dubai and Sharjah.
Zee’s Rahul Johri congratulates BCCI for running an efficient and transparent e-auction.
