iWorld
Vidhi Shah joins Zee Music Company as director of marketing
Former Hotstar and BookMyShow executive tunes into a new role in India’s music business
MUMBAI: Vidhi Shah has joined Zee Music Company as director of marketing, marking a fresh move for the media and entertainment marketing professional after stints across streaming, cinema and digital brands.
Sharing the update on LinkedIn, Vidhi Shah said she was “stepping into an exciting new chapter at the intersection of music, culture, creators & fandoms”, adding that she looked forward to building artist-led stories and campaigns that connect with audiences.
The appointment brings to Zee Music Company a marketer with more than a decade of experience spanning OTT platforms, film launches, strategic partnerships and digital entertainment. Shah most recently served as marketing lead for India originals and movies at Hotstar, where she worked on campaigns for titles including Koffee with Karan, Aarya, Special Ops, Brahmastra, Freddy and Govinda Naam Mera.
Before her time at Hotstar, Shah spent over six years at BookMyShow, where she led marketing for BookMyShow Stream, the company’s pay-per-view OTT platform. During that period, she worked on launches for international titles such as Tenet, Wonder Woman and Justice League, while also handling strategic alliances and movie marketing initiatives.
Her earlier roles included positions at Endurance International Group and digital agency Webchutney, giving her a mix of entertainment, technology and brand-building experience.
An engineering graduate from Bharatiya Vidya Bhavans Sardar Patel College of Engineering, Shah’s move reflects the growing overlap between music marketing, creator culture and streaming-led audience engagement. As music labels increasingly compete for fan attention in a crowded digital landscape, marketers with experience across films, OTT and social storytelling are becoming key players behind the scenes.
For Zee Music Company, the appointment adds another experienced hand to a business where the soundtrack is no longer just music, but culture, conversation and constant scroll-stopping visibility.
