e-commerce
Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes
MUMBAI: In a move that blends speed with style, Swiggy Instamart has teamed up with Apparel Group to bring Crocs to consumers in just 10 minutes, a first for the global footwear brand in India’s quick commerce space. Shoppers in Mumbai, Bangalore, Delhi, and Gurgaon can now grab iconic Crocs styles like the Classic Clog and Classic Sandal instantly, just in time for Holi and the summer season.
Swiggy Instamart’s latest partnership underscores its expansion into fashion and lifestyle categories, making premium footwear just a click away. Swiggy Instamart CEO Amitesh Jha highlighted the significance of the collaboration, “At Swiggy Instamart, we’re constantly exploring ways to bring customers what they love faster than ever. With Holi and summer around the corner, we’re excited to introduce a globally loved brand like Crocs, giving customers a seamless and instant shopping experience.”
For Crocs, the partnership is about enhancing accessibility and making its iconic designs more readily available. Crocs, senior VP and GM (ROW) Adrian Holloway shared, “We’re thrilled that, through our partnership with Swiggy Instamart and Apparel Group, customers can now get their favourite Crocs styles in minutes. This service redefines convenience, making it easier than ever to step into style.”
Apparel Group India CEO Abhishek Bajpai added, “This marks our brand’s first foray into quick commerce, and we are confident this collaboration will allow us to serve our customers faster and more efficiently. With Holi and summer ahead, we’re bringing the best in fashion footwear straight to their doorstep.”
Starting March 2025, select Crocs footwear will be available for immediate delivery across major cities, with further expansion planned in the coming weeks. Swiggy co-founder Phani Kishan also took to social media to tease the latest offering for fashion and footwear lovers. As quick commerce reshapes shopping habits, Swiggy Instamart is stepping ahead by bringing instant retail convenience to new categories because now, fashion waits for no one!
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
