iWorld
Care World TV now live on Apple TV
MUMBAI: Care World TV, the global healthcare television channel is now available on Apple TV. Besides being available on Apple TV, the wellness channel is also available on popular streaming players including Roku, Yupp TV and a host of other platforms.
Care world TV says that introducing itself on Apple TV is an attempt to take advantage of opportunities offered by digital media even with the hold of DTH today. “With technological advances the industry is going through a phase of transition. While Direct To Home (DTH) and cable is relevant today and will continue to remain relevant for a long time, it is also a fact that we are seeing action in digital media streaming services, as is evident by the success of movies and TV series providers like Netflix and Amazon.” says Care World MD Mr. Ajit Gupta.
The channel has shows which are dedicated to health, beauty, diet, wellness, sex and also has an interactive show where audiences can consult doctors directly.
Gupta says that Care world TV is also extending its reach through mobile apps on android and iOs, online channels and the latest being the content streaming devices. Gupta reveals,“Care World TV has become synonymous with the world of health, fitness and wellness. Nine years ago, when we had set out to explore this domain and to bring to the audiences the crux of a wholesome, healthy lifestyle, we had imagined this day to come. The channel’s reach extends via a host of platforms including Android and iOS apps.
The channel claims that its programming is focused on physical and psychological aspect of human health, and it incorporates various aspect of the subject. “Our aspiration is to provide everyone access to legitimate advice on health and to meet this cause we will continue to evolve and better the quality and reach of our programmes,” concludes Gupta.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
