iWorld
Baz Luhrmann’s Netflix show ‘The Get Down’ gets its leading lady
MUMBAI: Following on the heels of Claire Danes, Nicole Kidman and Carey Mulligan, Baz Luhrmann has discovered his new leading lady, who will make her acting debut in The Get Down, Luhrmann’s new Netflix Original Series set to debut in 2016.
Herizen Guardiola will star as Mylene Cruz, a shining, tenacious girl with a voice from God who dreams of disco stardom from the confines of her family’s fiercely religious church walls. An 18-year-old singer/songwriter, Herizen will make her acting debut in The Get Down.
Says Luhrmann, “So many really talented actors were seen to play the lead female role of Mylene Cruz, daughter of Reverend Ramon Cruz and niece of Papa Filipe Fuerte Cruz in The Get Down. It’s always thrilling to find a fresh unknown talent, particularly one who is not only a terrific actor but a magnificent vocalist. The entire The Get Down team welcome Herizen Guardiola into our story.”
Previously announced cast members include Justice Smith, Shameik Moore, Skylan Brooks and Tremaine Brown, Jr.
The Get Down will focus on 1970s New York City – broken down and beaten up, violent, cash strapped – dying. Consigned to rubble, a rag-tag crew of South Bronx teenagers are nothings and nobodies with no one to shelter them – except each other, armed only with verbal games, improvised dance steps, some magic markers and spray cans. From Bronx tenements, to the SoHo art scene; from CBGBs to Studio 54 and even the glass towers of the just-built World Trade Center, The Get Down is a mythic saga of how New York at the brink of bankruptcy gave birth to hip-hop, punk and disco – told through the lives and music of the South Bronx kids who changed the city, and the world…forever.
Luhrmann, will direct the first two episodes and the season finale and serve as executive producer. The series is also executive produced by Catherine Martin, Paul Watters, Thomas Kelly, Stephen Adly Guirgis, Shawn Ryan and Marney Hochman.
The 13-episode music-driven drama from Sony Pictures Television will debut in all Netflix territories in 2016.
e-commerce
Visa report tracks rise of India’s affluent, experience-led spending
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
MUMBAI: In India’s new luxury playbook, it’s less about owning more and more about living better. A new whitepaper by Visa Consulting and Analytics (VCA) maps a decisive shift in India’s affluent economy, where spending is becoming more intentional, experience-led, and closely tied to personal identity rather than pure income growth.
Titled India’s Affluent Economy 2025–2026, the report draws on a Visa-commissioned Yougov study and VisaNet data across travel, dining, retail and lifestyle categories. The headline number is hard to miss: individuals earning over Rs 10 lakh annually have nearly doubled from 69 lakh to 130 lakh, significantly expanding the country’s discretionary spending base.
But it’s not just about scale, it’s about behaviour. As consumers move up the affluence ladder, discretionary categories are taking a larger share of credit card spends, positioning cards as key enablers of premium, lifestyle-driven consumption.
The geography of wealth is shifting too. Affluence is no longer confined to metros such as Mumbai, Delhi and Bengaluru, with cities like Ahmedabad, Surat, Jaipur and Lucknow increasingly mirroring metro consumption patterns.
The report highlights a clear pivot from ownership to access. More than 50 per cent of affluent consumers now use cards for elite memberships, while 7 in 10 are drawn to limited-edition drops and curated collections. Increasingly, luxury is defined by seamless access be it concierge-led travel or curated dining where time saved is as valuable as money spent.
Spending patterns reinforce this shift. Among the ultra-elite, travel accounts for 58 per cent of discretionary spends, far outpacing retail and luxury combined at 28 per cent. Cross-border spending penetration stands at 63 per cent, signalling a growing global outlook among India’s affluent.
Closer home, indulgence is becoming routine. Nearly 4 in 5 affluent consumers dine at premium establishments at least three times a year, while 1 in 4 visit luxury venues more than five times annually. Dining spends are also climbing, with Rs 20,000 emerging as a new entry-level benchmark per experience and Rs 50,000 marking premium territory.
Retail, meanwhile, is becoming more selective. Three in four affluent consumers make a high-end purchase at least once a quarter, while one in four shops premium every two weeks. Luxury retail intensity is also rising, with 2 in 5 consumers spending over Rs 5 lakh annually, and a smaller but significant segment exceeding Rs 10 lakh.
Technology and wellness are carving out new roles in this ecosystem. High-end gadgets now see average spends of Rs 60,000 or more per purchase, while ultra-elite consumers are eight times more likely to visit spas and show five times higher engagement with cosmetic stores than non-affluent groups.
The broader takeaway is structural. Affluent consumers are no longer buying products, they are buying ecosystems. Integrated experiences across travel, dining, wellness and payments are becoming central to how this segment lives and spends.
As India’s affluent base expands beyond metros and aligns more closely with global consumption patterns, the real opportunity lies not just in size, but in speed. For brands, the message is clear: relevance will be defined by how early and how seamlessly, they plug into this evolving lifestyle economy.
