iWorld
Anne Sweeney & Microsoft’s Brad Smith joins Netflix board
MUMBAI: Netflix, Inc has added former Disney Media Networks co-chair and Disney-ABC Television president Anne Sweeney, and Microsoft Corp executive vice president and general counsel, legal and corporate affairs Brad Smith to its board.
With this the total number of directors are now nine.
“We look forward to benefitting from Brad and Anne’s perspective as we continue to build our global Internet TV network,” said Netflix co-founder and chief executive Reed Hastings.
Sweeney’s entertainment experience spans more than three decades including senior roles at the Walt Disney Co., 21st Century Fox and Viacom. Until she stepped down in January, she oversaw Disney’s cable, broadcast and satellite properties around the world since 2004. Previously, she helped establish and served as FX Networks chairman and CEO, part of the Fox Entertainment Group of 21st Century Fox. Earlier in her career, she spent more than 12 years at Viacom’s Nickelodeon network.
Smith, who has served as Microsoft’s general counsel since 2002, has amassed broad global technology and public policy experience since joining the company in 1993. He spent three years leading the company’s legal and corporate affairs team in Europe and five years as deputy general counsel responsible for such teams outside the US. His area of expertise includes competition law, intellectual property, government surveillance and privacy.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
