DTH
Anil Khera replaces RC Venkateish as DTH Operators Association president
MUMBAI: Videocon d2h CEO Anil Khera has replaced Dish TV CEO RC Venkateish as the president of DTH Operators Association.
Khera said, “We will be working together to resolve the issues pertaining to DTH industry. We will take up the issues of DTH operators with the relevant government authorities. I hope that we will be able to resolve all issues of DTH operators amicably with all the stakeholders. I thank all the members for showing faith in me.”
Khera was chosen unanimously by the members of the association as Venkateish’s replacement to represent the six direct to home (DTH) operators namely Tata Sky, Dish TV, Videocon d2h, Sun Direct, Reliance Digital TV and Airtel Digital TV.
In June 2014, Venkateish was unanimously elected as the president for a term of one year, where the association had also decided to hold regular meetings every quarter to address issues concerning the DTH industry.
Prior to Venkateish , Tata Sky CEO Harit Nagpal served as president of the DTH Operators Association for three years. After the conclusion of Nagpal’s tenure last year, the association had decided to elect the president for a one year term.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
