Kids
Ambesh Tiwari to succeed Leena Lele Dutta as Sony Yay! business head
Mumbai: Sony Pictures Networks India (SPNI) has announced a major leadership change within its kids and animation division. Leena Lele Dutta, who mothered and nurtured the portfolio, including the Sony Yay! channel since its launch in 2017, will step down as business head by the end of this fiscal year. Under her leadership, Sony Yay! became a top destination for children’s entertainment, known for its animated series, original content, and ventures into animation production and ancillary businesses.
Ambesh Tiwari, the newly appointed business operations head, will take over her role. He brings significant experience from roles at Star India, Zee Entertainment, and Life Ok, where he was instrumental in launching channels like Zee Keralam and Zee Punjabi. His academic background includes an MBA from the University of Oxford, Young India Fellowship from Ashoka University, and a diploma in media law and public policy from Nalsar University.
Leena will collaborate with Ambesh in the coming months to ensure a smooth transition.
SPNI acknowledged her significant contributions in a press release issued earlier today and wished her well for the future while expressing confidence in Ambesh’s ability to lead Sony Yay! to continued growth and success in delivering quality children’s content,
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
