New structure sharpens digital push as viewing habits fragment fast
Dutta, who led Sony Yay! since its launch in 2017, will step down by this fiscal year end.
The channel has adopted a 360 degree marketing strategy to promote its new line-up.
Haasya Da Halla Payega Jaswinder Bhalla will premiere on 24 October
Accounts were won post a multi-agency pitch
