GECs
AdEx converges TV, press, mags, radio analysis on Map 3.0
MUMBAI: With the clear vision of being a One-Stop media analysis hub, Tam Media Research’s AdEx India has launched the latest version of Media Analyzer Package (Map) software that is used by the industry for calculating ad spends across media platforms.
The new version Map 3.0 has added features that will enable radio spends analysis; media planning and promo tracking amongst other things. The new Map 3.0, useful for large advertisers, broadcasters, publication houses and planning agencies, will be able to get into a multi-media analysis spanning TV, newspapers, magazines and radio.
Until now, Map was available in the following two versions Map 2.5 (that enabled TV and press spends analysis) and Map 2.6 (that enabled analysis on radio spends).
AdEx India ventured into radio ad spends analysis last year by setting up a new division Radio AdEx, in technical collaboration with AirCheck India, USA. Now, AdEx India will be looking at setting up analysis divisions for multiplex and outdoor ad spends.
Map 3.0 software is faster, simpler and covers a wide range of facilities that makes it more user friendly and facilitates out-of-the box analysis. This new version has the potential of reducing the analysis time by anywhere from 25 – 50 per cent.
Some of the highlights of Map 3.0 are as follows:
As one of the key enablers for clients, Map 3.0 allows you to link brands with the corresponding program promotions. This new solution addresses elements that one gets as part of sponsorship deals. This can be effectively tracked and analysed.
The bridge between AdEx and viewership data has been maintained. This enables one handle media plans and promotions — (i) from the media planners point of view, they will be able to assess the deliveries GRPs, frequency, reach etc and (ii) from broadcasters point of view, promotion plans can be analysed and benchmarked.
Some of the operational benefits are:
Option to save a media schedule query
In-built calendar. Will not use the default calendar of the computer
Option of full channel description
Output can now be filtered by ad time slots
Output can be exported to a DBF format
The output can now be filtered by program time slot for TV and Radio
TAM Media Research AdEx India director Uday Rao says, “Faster and effective media decisions is the final motive for our clients. With our clients increasingly wanting multimedia analysis, this new software version is faster, simpler and offers wide range of analysis across TV, newspapers, magazines and radio.”
The advantage of this up-gradation is that a current user of Map 2.5, who does not intend to use radio ad spends data, can continue with this same version that only features TV and press.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
