GECs
12 hour Laughathon with Nadaniyaan on Big Magic
MUMBAI: Big Magic, the flagship GEC from Reliance Broadcast Network is taking newer approach to stay connected to their audience. On 27 October, get set for a laughter indulgence the channel is all geared up to showcase, The Nadaniyaan Laughaton,a special treat for fans of the popular situational comedy show – Nadaniyaan. It will be a 12-hour non-stop entertainment (8:00 am – 8:00 pm).
Talking about the initiative, the channel’s business head Sunil Kumaran says, “Sundays are days when television viewers seek complete light family entertainment. To appeal the entire family, we conceptualised this special Sunday content.”
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The programming has been designed to increase reach and sampling, says Sunil Kumaran
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Anchored by none other than popular actor-comedian Krushna Abhishek, this special marathon will air the best Nadaniyaan episodes. Says Krushna, “I am very excited to be anchoring a laughathon on Big Magic. Nadaniyaan is a hilarious sitcom and I personally enjoy watching the show. This is the first time I am doing something like this and it has been a wonderful experience. I am certain that this Sunday is going to be a fun-filled one.”
Nadaniyaan… Teen Nadaano Ki Kahaniyaan is a dialogue-based situational comedy that revolves around the lives of the Verma family featuring Naman Verma aka Nandu, his wife Chandini and his brother Pushkar Verma aka Pappu. A self-proclaimed writer, a push-over wife and a clumsy younger brother; this nadaan family constantly lands each other in amusing situations with plenty of misunderstandings, crazy pranks and comic characters.
Kumaran adds, “Nadaniyaan has the right mix of comedy and makes for perfect Sunday television entertainment. Krishna’s was a perfect fit for the show given his experience in the comedy genre. The programming has been designed to increase reach and sampling. Additionally, we will have Krishna’s fans who will further augment viewership.”
In the past, many GECs have tried this stint but haven’t been able to click with the audience well.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
