Ad Campaigns
Zomato serves up a motivational feast with Fuel Your Hustle campaign
MUMBAI: Food delivery and experiences company Zomato has dished out a high-octane, monochrome television commercial, “Fuel Your Hustle”, drawing comparisons to Nike’s iconic “Just Do It” ethos. The star-studded TVC features Hindi cinema’s Shah Rukh Khan, cricketing ace Jasprit Bumrah, boxing legend Mary Kom, and musical maestro AR Rahman, all united in a quest to uncover the “secret ingredient” of greatness.
The film is tied together by a compelling music track from Kalmi (Nikhil Kalimireddy), best known for his hit “Big Dawgs”. The background score features a dynamic blend of Indian and western sounds, characterised by a prominent use of percussion and drums that amplify the motivational fervour.
The advert kicks off with an intriguing question: “What’s their secret ingredient? Their secret sauce for greatness? What do they know that others don’t?”. What follows is a compelling visual narrative of each icon’s relentless dedication to their craft. Khan is seen meticulously re-taking scenes, Rahman passionately wrestling with his keyboards to perfect a tune, Kom relentlessly skipping and sparring in the boxing ring, and Bumrah unleashing thunderous deliveries that send stumps cartwheeling.
A montage of candid shots interspersed with their rigorous routines is accompanied by a haunting voiceover. It declares, “They know the taste of sweat. The salt of tears. They wake up when it’s dark. They show up when it’s hard. They know what it takes, retakes, mistakes. The truth is they are just like you and me. There’s no secret recipe. They JUST WANT IT MORE. THE SECRET INGREDIENT IS HUSTLE. FUEL YOUR HUSTLE. Zomato.”
The TVC, with its powerful personalities, stirring message, and driving soundtrack, undoubtedly commands attention. It not only positions Zomato as a brand that embodies its own “hustle,” but also aims to inspire the common person to fuel their ambitions. This ad suggests that Zomato is hungry for more, and wants its customers to feel the same zest for life.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
