Ad Campaigns
Zing’s #NoBahanaDutyNibhana campaign encourages youth to vote
Mumbai: India, the world’s largest democracy, is gearing up for its grandest celebration of governance by the people – its Lok Sabha elections. The first leg kicked off on 19 April. However, a concerning issue gripping the country: low voter turnout at the electoral process, prevalent among both urban and rural youth.
To address this issue, Zing, the popular youth entertainment channel from Zee Network, has launched the #NoBahanaDutyNibhana campaign. The modern life of today’s youth is characterized by a fast pace with numerous commitments such as work, family, social engagements, and personal pursuits. Dealing with the paucity of time is a multifaceted issue influenced by a combination of personal, societal, and environmental factors.
People often prioritize and schedule important life events in the process, but voting does not receive the same attention. Using the device “Time Nahi Hai” to highlight the crucial importance of making time to exercise your fundamental right as a citizen. Zing’s campaign urges viewers to prioritize voting, acts as a reminder to its viewers of the phased Lok Sabha election dates by directing them to the Election Commission of India website, leveraging its reach on TV and social media.
Additionally, Zing will also be engaging with the youth on social media, through a series of activities to encourage voting and drive awareness using interactive polls, influencers, and informative content.
Your vote isn’t just your duty, it’s your responsibility. Let’s shape our future together. Go vote and let your voice be heard!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
