Zee taps Sandeep Mehrotra to turbocharge ad revenues across platforms

MUMBAI: As per media reports, Zee Entertainment Enterprises has named Sandeep Mehrotra as chief operating officer – advertisement revenue, sharpening its push to unlock faster growth across television and digital platforms. Based at the broadcaster’s Mumbai headquarters, Mehrotra will report to chief executive officer Punit Goenka and focus on building an integrated, platform-agnostic monetisation engine.

The appointment signals Zee’s intent to tighten convergence between its linear broadcast business and its digital offerings as advertisers demand sharper, outcome-led strategies. Laxmi Shetty will continue to head the advertisement revenue vertical across broadcast and digital, working closely with Mehrotra to accelerate topline momentum.

Mehrotra joins from Culver Max Entertainment, formerly Sony Pictures Networks India, where he led advertisement sales across network channels, overseeing large-scale monetisation portfolios and P&L operations. His mandate at Zee begins on 3 February 2026.

Goenka said the evolving media landscape requires stronger monetisation frameworks and deeper advertiser engagement, adding that Mehrotra’s experience will be central to driving diversified and sustainable revenue streams.