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Six new brands sign up as Zee Entertainment's FIFA World Cup coverage pulls in over 300 million viewers ahead of the round of 32
With 48 teams, 104 matches and 39 days of football kicking off on June 11, brands are moving early to lock in inventory across Unite8 Sports...
Broadcaster launches sports channels as part of long-term football push
Former Meta executive to lead monetisation strategy as Zee sharpens digital focus
MUMBAI: As per media reports, Zee Entertainment Enterprises has named Sandeep Mehrotra as chief operating officer – advertisement revenue, sharpening its push to unlock faster growth...
