Ad Campaigns
YouTube encourages women to tickle your funny bone
MUMBAI: YouTube Space has partnered with WhoHaHa and Elizabeth Banks to celebrate and empower women around the world through comedy through the #FindYourFunny series. With the help of professionally designed sets and assistance from trained production crews provided by the team at YouTube Space, YouTube creators will be invited to create epic female-driven comedy videos over a twelve-week period.
Designed to foster female comedic talent on YouTube, the production program aims to inspire and support female storytellers, who use comedy as a medium for opportunity and change. Indian mentors Aahana Kumra and Jamie Lever came together for a fun mentorship session with five wonderful female creators – Blush, Slayypoint, Dhwani Bhatt, TheoryandStrings and Heli_Ved, who come together for a fun session. The first leg of the series also saw prominent names including Bollywood writer Disha Rindani, theatre/TV and film actor Namit Das andcinematographer/director Siddharth Vasani bringing in their expertise to help Indian creators ideate, conceptualise and think out-of-the-box.
Elizabeth Banks says, “At WhoHaha we believe it’s not only important but essential for women to have a platform to be able to share their voices and creativity and that’s why we’re excited to be teaming up with YouTube Space on this initiative that’s providing such a ground-breaking opportunity to creators all over the world.”
The program has been launched in Los Angeles, New York, Toronto, Rio, Paris, Berlin, London, Tokyo, and Mumbai. As part of the partnership, WhoHaha and Elizabeth Banks will provide creative consultation and mentorship for creators. Select creators from across YouTube spaces will get a chance to work closely with WhoHaHa and Elizabeth Banks to produce their respective YouTube series pilot.
In 2015, YouTube Space launched its first initiative to spotlight creators who catalyse more female-driven content on YouTube for global audiences to enjoy. This year’s program marks a continuation of these efforts tied to one of the most powerful of genres in entertainment: comedy.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
