Ad Campaigns
Youngun promotes Amazon miniTV’s Jamnapaar with innovative metro announcements in Delhi
Mumbai: Youngun, a creative marketing agency known for its inventive campaigns, has partnered with Amazon miniTV to launch a unique campaign for their highly anticipated show ‘Jamnapaar’. By creating quirky and engaging announcements in Delhi metro stations, this innovative campaign aims to capture the attention of Delhi’s vibrant commuter audience and generate buzz around the show.
Set in the heart of Delhi, Laxmi Nagar, ‘Jamnapaar’ follows the captivating journey of Shantanu Bansal (Shanky), played by Ritvik Sahore, as he navigates the contrasts between his humble East Delhi roots and his ambitions in the glamorous corporate world of South Delhi. The show explores themes of identity, family, and self-discovery, resonating deeply with the city’s dynamic cultural landscape.
Youngun’s team drew inspiration from the nuances of Delhi’s commuter culture to bring this narrative closer to life to create inside jokes that would resonate deeply with the audience. The announcements add a delightful twist to the daily commute of thousands of Delhiites and have already gained significant attention on social media.
Watch the announcements here:
“Local insights were crucial in making these announcements more compelling,” said Youngun founder and CEO Saksham Jadon. “We tapped into the unique aspects of Delhi’s commuter culture to weave humour in local references that would resonate deeply with the audience, creating a stronger connection with the viewers and making our campaign truly impactful.”
‘Jamnapaar’ is available to stream for free on Amazon miniTV, accessible via the Amazon shopping app and Fire TV. It is a must-watch for anyone navigating the intricate balance between personal growth and cultural heritage.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
